On today’s episode, we’re talking with Monica Freeborn, owner of Amethyst Home. Find out how she has grown her business during the pandemic and why she wants to create peaceful, serene homes through her interior design.




Down To Business:

On today’s episode of Just Biz, Omaha Style we’re talking with Monica Freeborn, owner of Amethyst Home. She started the company in 2017 after falling in love with home furnishings and interior design. She has seen exponential growth in the past year because of the pandemic.

She focuses on custom furniture and rugs and strives to make homes peaceful. It has always been a goal of hers to make homes as safe and serene as possible by using natural, raw materials that bring the outside in.

Known as the “heart and soul” of her firm, Monica leads almost every client appointment and personally runs the marketing and social media. When she’s not busy at home with her two kids, you’ll find her back and forth between her Omaha and Kansas City shops or daydreaming about her next trip to source furnishings.

Listen to the full podcast to hear Monica talk about:

  • Where she sources her furniture and rugs
  • How the pandemic has affected her business
  • How she markets her business
  • How she hires employees
  • Who her target customer is
  • Rewarding client stories
  • Coaching groups that have helped her along the way
  • What advice she has for young entrepreneurs

Listen to the full podcast in the audio player above or the timestamps below to jump to a specific section.

Key Topics:

1:49 – Meet Monica

2:43 – Furniture

3:15 – Travel

5:00 – Pandemic

6:03 – Marketing

8:46 – Choosing this profession

13:00 – Hiring

15:10 – Clientele

18:14 – Turning down clients

20:04 – Rewarding client experience

23:38 – Mentors

25:07 – Advice for entrepreneurs

26:57 – Contact Monica


Invaluable Insights:

We try to make interior design accessible to customers whether or not they want to work with a designer.” – Monica Freeborn

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